Over 15 million parents go to Winnie when they’re searching for daycare, preschool, and other childcare and education providers. This means a childcare provider’s presence on the Winnie platform matters more than ever. Providers rely on Winnie to showcase their program to prospective families and communicate with those who are interested. In fact, over half of the daycares and preschools on the Winnie platform don’t have their own website – their Winnie profile is their website.
Now as more child care decisions are made by parents entirely online, sometimes without even setting foot in the center, it’s critical to give providers a way to meet this generation of prospective parents and staff where they’re searching - on the internet.
Today we’re excited to announce a new program to help providers use Winnie to better market and grow their businesses online: Winnie Pro.
Help potential parents and staff get to know you
Your online presence should be as high-quality as the care you provide. Walks-ins and word of mouth will always be important parts of your business, but the first place today’s parents are going to search for care or validate a friend’s recommendation is online.
- Media-Rich, Customized Profile. Build a media-rich web page that features photos, videos, reviews and puts your brand front and center.
- Enhanced Search Placement. Show up higher in search results, helping ensure that local parents searching on Winnie come across your program.
- Highlight Open Spaces. Promote open spaces and recruit families specific to the spaces you're looking to fill, helping you manage your center’s capacity.
- Staff Hiring. Promote job openings on your Winnie page and recruit the staff you need to support new families.
- Verified Badge. After a vetting process by the Winnie team, Winnie Pro providers will receive a blue Verified badge on their page.
Get tools & support to grow efficiently
Spend more time focusing on creating lasting connections with families, staff, and centers, and less time on manual data entry, waitlist management, and manual responses.
- Lead Dashboard. Track your leads and receive their detailed contact information. You’ll always have a waitlist of qualified, engaged families when you need them.
- CRM Integration. Send enrollment leads to email or straight to your Salesforce, ChildcareCRM, or Intellikids Systems CRM.
- Manage Multiple Centers. Manage multiple centers at once from the same, easy to use dashboard.
- Hands-on Support. Get hands-on training, support, and account management for you and your center from the Winnie team. We are here to help you grow.
Boost your marketing
Winne Pro helps put your marketing efforts on autopilot and can bring you a higher volume of qualified leads than programs without Winnie Pro.
- Higher rank in Winnie search. To help parents learn about your open spots quickly.
- Spotlight in our email newsletter. To drive on-Winnie interest to your openings.
- Optimized ads on Google & Facebook. We focus our ad campaigns to reach families specifically in your area who are looking for the programs you offer, and direct them to Winnie. Once they're searching, your program will show up near the top of their search results.
This is just the beginning. We’re excited to continue to develop features that help daycares and preschools grow their business. Visit https://winnie.com/providers to sign up for Winnie Pro today!