I think it’s worthwhile to let him know that you understand his perspective on the issue but your own experience is different. If you would like a gift/card/acknowledgment say so and ask him to “just do it for your sake”. It hardly takes any effort to buy/make a greeting card. It’s fine if he prefers other methods of appreciation for things he does but I think it’s important for spouses to make an effort to love each other they way they like to be loved and not just the way they are most familiar/comfortable with.
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