How to Optimize Your Winnie Pro Page

Over 20 million parents go to Winnie when they’re searching for daycare, preschool, and other childcare and enrichment providers. This means having a strong presence on Winnie levels the playing field between larger centers and smaller in-home childcare. Winnie Pro subscribers get a verified business listing and have access to a host of tools that help you make the most of your experience on Winnie while growing your business. 

Here are some tips for optimizing your business page and making the most of what Winnie Pro has to offer:

Fill out your profile fully:

The first step to optimizing your business page is to fill out your profile completely. Make sure to add your business name, address, and phone number. Don't forget to add your business hours and availability, as this will help parents determine whether your schedule will work for their family. 

Your program description is also important when it comes to attracting parents. Be sure to talk about what makes your program unique and what parents can expect when their child is enrolled in your program. Make sure to mention any special programs or classes you offer. For example, if you offer a bilingual program, be sure to highlight this on your business page.

Upload high-quality photos:

Adding high-quality photos to your business page can help you make a great first impression with parents. Make sure to upload photos of your facility, classrooms, and play areas. If you have outdoor space, it’s great to include photos of your outdoor areas as well.

Ask for reviews

Ask current and former parents to leave reviews on your page. Parents often rely on reviews from other parents when choosing a childcare provider. Winnie makes it easy to get reviews, by providing you with a custom link you can email to current and former families.  Be sure to respond to any reviews you receive, both positive and negative. If you receive a negative review, use it as an opportunity to show how you handle feedback and improve your services. Take comfort in knowing that reviews on Winnie are moderated, and any reviews that don’t meet our quality standards will be removed. 

Brand your listing

With a verified page, you can upload your logo and add a header image to your profile. This helps your profile stand out and helps families recognize your program. You can do this by visiting your dashboard's “branding” section. 

Stay active:

Keep your business page up-to-date with current information and promptly respond to inquiries. If your availability changes or you have an opening, you can update the information on your profile, which will help you get higher-quality leads.