Sara Mauskopf
Sara Mauskopf is the co-founder and CEO of Winnie. She’s also the mom of three young children and vocal advocate for high quality child care and early education for all.
Millions of parents use Winnie to find high quality child care and education providers for their children. What makes Winnie so special is its comprehensive data — over 250,000 daycares and preschools are listed on Winnie with detailed information about their hours, schedules, prices, programs, licensing status, and more. But how does Winnie get all that information?
Winnie relies on public data from the state licensing databases, combined with business owners themselves providing information about their centers that you can’t find anywhere else online. Child care providers go to winnie.com/providers to claim their page and provide this information that’s so critical to parents in making their child care decisions.
To make it easier for childcare businesses to be featured on Winnie with accurate, up-to-date information about all their centers, we’re excited to announce our integration with Yext (NYSE: YEXT). Yext is an open and composable digital experience platform that helps businesses store, manage, and centrally publish information about their business, among many other capabilities. A number of child care businesses already use Yext to maintain data about their centers, and now that data can be seamlessly integrated and shown on their Winnie pages and easily kept accurate and up to date. It saves time and effort for child care providers and is a win for parents who rely on that data!
“We’re excited to add Winnie to Yext’s publisher network," said Ananda Sen, SVP of Partnerships and Alliances at Yext. "The integration will empower our mutual customers to easily ensure the information about their childcare businesses is accurate and up to date in order to reach a wider audience of potential customers.”
For child care businesses, developing a strong brand online is critical. Even when parents learn about child care providers via word of mouth, data shows they still turn to the internet to seek additional information and parent reviews before making a decision. A daycare's Winnie page is a key part of that online brand.
For businesses that do not use Yext, fear not. Just fill out this form to inquire about a bulk data integration. At Winnie, we strive to make it easy for childcare businesses large and small to grow their enrollment through having a great online presence.
