Winnie's child care marketplace expands to Illinois, surpasses 75K licensed providers

Today we're excited to announce that we've expanded our marketplace of daycares and preschools to Chicago and all of Illinois. We've added over 9,200 Illinois providers to the platform with detailed insights such as licensing status, quality ratings, parent reviews, photos, and more.

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2019 report: Childcare woes and lack of flexibility have moms feeling stuck

Winnie and The Mom Project asked moms how much child care considerations in general influenced their decision to be (or not be) in the paid workforce and which factors mattered most.
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Winnie’s revolutionary child care marketplace now available in Los Angeles

We brought over 5,000 daycares & preschools online and teamed up with WeeCare to create more where they’re needed the most

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Announcing the winners of the Winnie Family Favorites Awards

We're honoring the small businesses that foster community by welcoming families.

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Winnie, wealth, and women: gender diversity on our cap table

We’re building a new kind of unicorn — one that stands to make more money for women than men.

The Maiden and the Unicorn , Domenico Zampieri

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Introducing the Winnie Family Favorites Awards

familyfavorites

 

 When we set out to build Winnie, our vision was to guide families with children into a world rich with opportunities for excitement, learning, and new experiences. 

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Bringing Winnie’s revolutionary child care search to New York and beyond

With details on over 10,000 programs, Winnie is putting NYC daycares & preschools on the map — literally.

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With 1M users in 10K cities, Winnie is growing up

Happy second birthday Winnie!

Today, we couldn’t be more proud to announce that Winnie has grown to serve more than one million users across 10,000 U.S. cities. As we celebrate this milestone, we’re also excited to share that we’ve raised $4M in additional funding led by Reach Capital, with participation from a diverse set of investors including Rethink Impact, Homebrew, Ludlow Ventures, Afore Capital, BBG Ventures, and Kairos.

Winnie founders Sara Mauskopf and Anne Halsall

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The biggest issue for working parents can’t be solved by the most talked about solution

Recode recently published a state of the union about how moms in tech felt returning to their jobs after having babies. The results were encouraging with 50% of women surveyed rating their experience returning to work post-baby in tech as a great one and 80% reporting that they have stayed at their jobs since returning. The tech industry is finally waking up to the needs of new parents and all is fine and dandy, you might assume after reading this survey.

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How to Get Your First 100k (Active) Users

Acquiring your first 100k active users is an art, but a messy one—especially if you don’t have a lot of money to spend on marketing and paid acquisition. Winnie crossed this important milestone earlier this year, so I wanted to share some insights about how we did it, with a special focus on strategies that work for almost any product and cost no (or very little) money.

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