Providers News

Hiring for Your Childcare Center or Preschool Just Got Easier

By Anne Halsall on December 3, 2021
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Anne Halsall

Anne Halsall is Chief Product & Technology Officer (CPTO) and co-founder of Winnie. Anne leads product and technology at Winnie, including AI, platform and data.

If there is anything we’ve learned in the last two years it’s that childcare is essential. Like many industries right now, childcare providers and preschool programs are struggling to keep up with the growing demand due to issues recruiting and hiring qualified staff. 

In fact, according to The National Association for the Education of Young Children (NAEYC), more than half of child care businesses surveyed are facing even greater difficulties with recruiting and retaining staff than before March 2020, demonstrating the impact COVID-19 has had on childcare infrastructure. 

At Winnie, our national audience of millions of parents and early educators puts us in the unique position to be able to help childcare providers fill their staffing vacancies and serve more families.

We are so excited to announce that providers can now promote job openings on their Winnie page when they subscribe to Winnie Pro, allowing them to recruit new staff and new families all in the same place. 

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What is Winnie Pro?

Your online presence as a childcare provider should be as high-quality as the care you provide. Word of mouth will always be an important source for connecting with new families, but today’s parents search for care or validate a friend’s recommendation online, too. Winnie Pro is a one-stop-shop for building and growing your childcare business online. 

  • Media-Rich, Custom Profile. Build a web page that features photos, videos, reviews and puts your brand front and center.
  • Enhanced Search Placement. Show up higher in search results, ensuring that local parents searching on Winnie will see your page.
  • Promote Open Spaces. Market your open spaces and recruit new families.
  • Staff Hiring. Promote any job openings on your Winnie page and attract the staff and teachers you need to keep your business running smoothly. 
  • Verified Badge. After an onboarding and vetting process by the Winnie team, Winnie Pro providers receive a blue Verified badge on their page. 

We know these are difficult times for child care providers. Winnie remains dedicated to our mission to make it easier for providers to run and grow their businesses. Head to your Winnie dashboard today to unlock this feature.