Case Study: How Tierra Encantada Used Winnie to Boost Enrollment for Two New Centers

Tierra Encantada is a Spanish immersion daycare and preschool program with nine corporate centers (6 in the Twin Cities, 1 in Rochester, MN, and 1 in the Chicago area) and three franchise centers. Their first location opened in 2013, and they began franchising in 2019. Here are the ways they used Winnie to boost enrollment for their new centers.

1. Building their brand in a new market and driving enrollment to new centers was a top priority

As they expanded into new markets, Tierra Encantada was looking for ways to build their brand and reach local parents quickly and efficiently. Rather than starting their marketing efforts from scratch, they relied on Winnie to help build their client base and drive enrollment for new centers.

2. They promoted their locations on Winnie

Tierra Encantada signed their new locations up for a paid Winnie plan which allowed them to rank higher in local search results and reach more families in their target cities. They also gained access to an easy-to-use dashboard to track parent leads and build a waitlist before the new centers even opened. They took full advantage of the option to customize their pages, adding high-quality photos, branded elements, and links to videos for parents to get a feel for their program.

3. The leads were high quality, at a lower cost-per-lead than running their own digital ads

After promoting locations on Winnie, Tierra Encantada's new locations started receiving an average of 10 new parent leads per month. They found the cost-per-lead to be lower and it was easier than running their own digital ads. The leads were high quality -- nearly half of the parents who inquired about their programs wound up booking tours. After a few months of using Winnie, they promoted the rest of their corporate centers.

"Winnie was easy to use, and I loved that we were able to integrate our existing CRM, which not only saved us time but it allowed us to filter out leads who were looking for options we didn't offer."

-Elizabeth Spadaccini, Tierra Encantada

4. Adding more centers to their Winnie subscription made more sense than spending money on ads platforms. 

By using Winne, Tierra Encantada was able to create a pool of interested families and drive enrollments to their new centers before they actually opened. The leads they received were high-quality and high intent; nearly half of them converted into tours. Since the cost of Winnie wound up being far less than the cost-per-enrollment they were getting from previous marketing efforts—they added more locations.