Official Winnie Blog

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Picture of Sara Mauskopf

Sara Mauskopf

Sara Mauskopf is the co-founder and CEO of Winnie. She’s also the mom of three young children and vocal advocate for high quality child care and early education for all.

Child Care Cost

The Real Cost of Motherhood

We often talk about the high price of childcare in the United States, but just how expensive is it? Today Winnie launched a cost calculator to provide up-to-date information on the cost of...

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News

Weathering the Storm: The impact of bad weather on child care searches

Last week, a series of winter storms swept across the United States, bringing not only snow and freezing temperatures but also a notable shift in parent behavior. Data from Winnie, a...

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Mothers were a topic at CES this year

This year was my first time ever attending CES and it exceeded all my expectations. Despite its name, it's not just a consumer electronics show anymore. There were policy discussions, AI...

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Child Care Cost

Millennial Financial Burden: The High Cost of Child Care

Millennials need a salary of $525K to feel happy, according to a recent survey by Empower. That's 4X any of the other generations surveyed. That's because Millennials, the generation born...

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Child Care Cost News

Study: Part-time child care grew by 50% in 2023

In childcare, consumer preferences evolve over time often due to macro trends. Winnie offers a unique vantage point to observe and analyze these shifts. Our recent dive into search data has...

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Child Care Cost

Childcare Is an Industry Harmed by Regulatory Capture

If you haven’t yet watched this recent talk by illustrious venture capital investor Bill Gurley on Regulatory Capture, it is an excellent overview of what happens when special interests...

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Announcements

Announcing Winnie’s Partnership with Yext

Millions of parents use Winnie to find high quality child care and education providers for their children. What makes Winnie so special is its comprehensive data — over 250,000 daycares and...

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News

Winnie Named #1 Consumer Services Company on the Inc. 5000

Winnie was named the #177 fastest-growing private company on the Inc. 5000 list this year, a list of the 5,000 fastest-growing private companies in the U.S. based on their revenue growth....

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Cost Working Parents

Free Ways for Companies to Support Employees with Childcare

Join Winnie in participating in #ShowUsYourChildcare The cost of childcare is a major financial burden for many working parents. In fact, the average cost of childcare for an infant in the...

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Child Care Cost News

The Child Care Funding Cliff Looms

According to a recent Senate report, $37.5 billion in federal funding for child care will expire this September 2023. This pandemic-era funding has been essential to keeping child care...

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