How to Get Your First 100k (Active) Users

Acquiring your first 100k active users is an art, but a messy one—especially if you don’t have a lot of money to spend on marketing and paid acquisition. Winnie crossed this important milestone earlier this year, so I wanted to share some insights about how we did it, with a special focus on strategies that work for almost any product and cost no (or very little) money.

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Millennials may be history’s most competent parents. Here’s why.

In 2017 millennials make up 90% of all new parents. This generational shift is something we’re tracking very closely at Winnie — as a tech company, we’re more concerned with the future than with the past, and it’s clear that millennials are one powerful force shaping the future of parenting.

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Closing the Child Care Gap

From the beginning, Winnie’s mission has been to equip parents with the information they need to be successful. In the majority of American households, all of the adults work at least part-time, which means the majority of American households have no full-time stay-at-home caregiver. One of the biggest issues parents face is finding high-quality child care.

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Raising Winnie

In January 2016, Anne Halsall and I got together with a goal: build technology that makes life easier for parents.

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The Mother of Invention

Your first job as a parent sounds so simple: feed the baby, as much as possible, ideally breastmilk. Hugo & I soon discovered it was anything but simple.

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When Women Engineer

Earlier this year I founded Winnie with the incomparable Sara Mauskopf. Like many new companies, the last several months of our engineering work can be best summed up as “creating something from nothing.” A lot of somethings, actually. An entirely new service. Rich user interfaces. New kinds of data. A mobile app. Internal tools. The list goes on.
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Parents, meet Winnie.

When I brought my baby daughter home from the hospital one year ago, the clock started ticking. I had a 6 week maternity leave before it was time to go back to work. How was I supposed to find child care for my newborn?

As I talked to other parents I realized I wasn’t alone. It turns out it’s not easy to find this kind of information. You have to talk to other parents to learn about in the in-home daycare down the street, or post your nanny job on the internet and hope for the best. It seemed crazy to me that even with all our advancements in technology, parents today don’t have better tools to navigate finding care for their most precious possessions. We founded Winnie because we want to change that.

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💡 How to Find the Best Preschool, Child Care & More

Winnie makes it easy to find the right program for your child. Just enter your zip code to see nearby providers on a map, compare prices, view photos, see parent reviews & more.

Search Daycares & Preschools Near You


🎓 Resources for Teachers & Caregivers

Welcome to Winnie! Get started at our provider page to create your free account and claim the child care listing for your program.