Enrollment Manager

Job Description

To lead marketing and enrollment efforts to maintain and grow enrollment, support family engagement, and ensure a positive first impression of the school. Additionally, assists with classroom support and building operations as needed to ensure smooth daily functioning.

Key Responsibilities

Marketing & Enrollment (Primary Role)

· Develop and implement marketing strategies (digital, print, community outreach).

· Manage the school’s website, social media, and online presence.

· Conduct tours for prospective families, respond to inquiries, and guide families through the enrollment process.

· Maintain waitlists and enrollment tracking systems.

· Create promotional materials, newsletters, and parent communications.

· Track enrollment goals and report status to the Director/AD and Owner.

· Organize and participate in open houses, parent events, and community fairs.

Family & Community Relations

· Build strong relationships with families to encourage referrals and retention.

· Ensure timely and professional communication with prospective and current families.

· Support family engagement initiatives and events.

Operational Support

· Open and/or close the building according to center procedures.

· Ensure safety and compliance procedures are followed during opening/closing.

· Assist in classrooms as needed to maintain ratio, provide breaks, or support teachers.

· Communicate classroom needs or concerns to the Director/AD and Education Coach.

Administrative & Reporting

· Maintain accurate records of inquiries, tours, enrollments, and withdrawals.

· Prepare weekly/monthly enrollment and marketing reports for Director/AD and Owner.

· Assist with scheduling, newsletters, and internal communications when needed.

· Ensure compliance with licensing and company policies in assigned duties.

· Collaborate with the Education Coach regarding curriculum updates, teacher support, and classroom quality observations.

Expectations & Skills

· Strong communication and interpersonal skills (families, staff, community).